Customer brief
Paste a freeform description, upload a website-visit log, or drop in a voice-bot transcript. The Affinity Engine extracts the structured profile, enriches it, scores propensities, and drafts a campaign – all in one place.
- Load — uses only what you typed (or sampled).
- Lock preference (optional) — pick a brand · model · variant and click Lock to bake the car's brand, body-type and feature signals into the raw profile. Downstream tabs collapse until you re-enrich.
- Enrich — applies DaveAI's correlation engine and reveals the full insight surface.
- Retarget similar users — after enrich, drafts Google / Facebook / YouTube ideas and keyword buckets (no car lock required).
- Create campaign for similar users — replaces retarget once you lock a brand or car and re-enrich; WhatsApp-first outreach with voice, SMS/RCS and email.
Anchor on a car (optional)
click Lock to applySelecting only sets up the lock — nothing changes until you click Lock preference. That folds the car's brand, body-type and feature signals into the raw profile.
Load a profile to begin
Type a customer brief above (or use the random persona button), then hit Load profile.